Photographers |
| The pioneers of fashion photography go back to the eighteenth century, when images of fashionable clothes were printed in magazines and were often hand-coloured. |
| |
Paris was at that time a centre for the production of such magazines, many of which were imported into England. The technique of photography was developed in the 1830s, but it wasn't until much later that the art of fashion photography came into existence.
|
Fashion photographs came to be featured in magazines in first decade of the 20th century. Fashion photographers are essential in the fashion industry. Through their camera, they capture life, color and artistic expression.
|
|
|
Fashion photography is a lucrative profession, as publishing houses require photographers to take pictures of models dressed in designers' clothes. With these pictures, they can create an attractive, eye catchy magazine. Fashion photographers also create exclusive portfolios for aspiring models. |
An experienced photographer knows exactly what kind of message a picture will give out.
Some Good Fashion Photographers are :
Mario Testino
Peter Lindbergh
Patrick Demarchelier
Steven Meisel
|
|
|
Depending on the theme, fashion photographers shoot in a surreal atmosphere to give out a sensual feel to the picture, or outdoors for a casual and comfortable feel. Famous film and theatre personalities and models always get their photo shoot done from a professional fashion photographer.
|
|
With digital photography and new advanced technologies, images can be uploaded into a computer and through Adobe Photoshop several changes can be made to the image. A fashion photographer can add or minimize color and brightness of the picture, increase or decrease hues and change texture. With special tools, the figure in one picture can be cut and pasted into another picture with a different surrounding. With these new techniques, photography has become more innovative. |